With the emergence of the internet, online reviews have been rapidly gaining popularity all over the world. Their influence on consumer decisions has also experienced steady growth in the recent past. Statistics show that 92 percent of consumers are likely to check online reviews before visiting a particular business, the reason being they are easy to use and provide large volumes of data. More than 70 percent of consumers trust online review sites as much as they would trust personal references. As a consumer, you need an online review that serves the purpose. Below is a list of the criteria you need to focus on to select the right review site.
- The Accuracy and Reliability of the Review Site
It is your responsibility as a reader/consumer to evaluate the value of the information that an online review site presents. Accurate information is well-researched information. There are several baselines to consider to assess the accuracy of that information. These standards include the author’s reliability, the authenticity, and the factuality of the information provided. The information is comparable with data from other sites; the language meets basic grammar, and the bibliography is included.
- The Site’s Purpose
Before clicking on an online review site, you must check its objectives and goals. Is the site’s purpose clear? Online review sites are meant to entertain, render information, advocate or sway the consumer, or sell a product/service through advertising. Confirm first whether the content in the site meets its purpose. Additionally, check the audience that the review site targets. Does the site target scholars or the general public?
- The site’s Information Governance and Management
How does the site deal with information sensitivity and privacy of personal data? You must check how the review site stores, processes, and manages its information. A good online review site protects its reviewers’ personal and sensitive data, the one which is transparent on how it stores and disseminates consumers’ review information. A significant recommendation is a site with SSL certificates because it offers encryption to sending and receiving sensitive personal information.
- The Timeliness of the Reviews
When was the information published, and how regularly is the data updated? Check when the review site was created, how often the information is modified, and how current the links are. Paysites Reviews are an excellent example of review sites that should be up to date. As a subscribed customer, you opt to get current updates. Avoid review sites with outdated information or those whose links are broken.
- Customer Service
The sites which exhibit honest and efficient customer service are most likely to offer you good reviews. Effective online review sites are aware of the negative and the good reviews. They will respond to the negative thoughts and focus on their improvement. Inquire with other customers about their experience with the sites you intend to visit.
In the world today, online reviews have become an integral marketing tool. It is, therefore, crucial to confirm the authenticity of any review site before visiting the site. So, how often do you investigate paysites reviews before visiting the sites?